The appearance of your website is one of the most important aspects of your successes. Your product or service will literally be judged by the appearance of your website.
Poor web design is one of the biggest reasons small businesses fail. There are literally thousands of Internet businesses based at home to fight to make a living online. The majority makes little or no money and eventually close their website defeat.
I have many messagesover the years from struggling Internet marketers wanting to know if I could look at their site and tell them what they’re doing wrong. Most of the time, I can tell them the problem as soon as their site has loaded — poor web design. They failed to take the time to learn how to properly design their sites — how to design a professional looking site specifically designed to sell their products and services.
If you really want to succeed, you must take the time to educate yourself.
Create a template
When you start designing your website, web site, your efforts to create a model that can be used to create each page. This will give the whole site looks the same
and feel.
A template is simply a web page "shell" with your entire page design, logos, images, navigation links, and a special place for your contents. However, the model does not containcontent, as each time you create a page with your template, you’ll save it with a different page name.
Formatting Your Pages
I highly recommend placing your entire page content within HTML tables. Tables will enable you to have complete control over your content and how it will be displayed.
For example, you can create three tables, stacked on top of each other, for each section of content. The cellpadding, cellspacing and border attributes should be set to “0″ to enable your tables to seamlessly flow together. In addition, the widths for each table should be the same. The top table would contain your page header content, the middle table would contain your content and the bottom table would contain your footer content.
As placing your entire page content within a single table will significantly increase your site’s load time, stacking your tables will enable you to benefit from the powerful formatting capabilities of tables, while at the same time, keep your site’s load time down.
If you’ve ever designed a web page without using tables, you know how limited you are as to how your content will be displayed. Your text will be displayed right up against the left border and will span across the entire width of your page — certainly not a good way to design a professional looking web site.
Tables will enable you to display your content in sections like a newspaper, set up a specific number of rows and columns, and also add additional tables of contents special sections with colored backgrounds to do.
Your building
Your home is built to take your business and should specifically let your visitors know exactly what you offer. If your potential customers can not find your product or service will not be, but do not lose much time trying. They go to the next page, and probably never return. You visit your site for a specificpurpose. They want something your site offers. Provide them with what they’re looking for and you’ll reap
the benefits.
Branding will play a major role in your success. Make sure you place your company logo and slogan in the top left corner of each page. This will not only assist your visitors in remembering your site, but it will also give your pages the same look and feel.
Instead of trying to cram all your content into your main page, consider creating sections. These sections can contain highlights of your information with a link to further information. You can set your sections up in tables with colored heading sections for information such as articles, products or whatever you’d like.
It’s much better to keep your main page down to the most essential elements and link to the detailed informational pages.
A good rule of thumb is “less is more.” In other words, keep your main page as small as possible and include your most important elements.
Home
When you start designing your pages, remember that your visitor to the site from other pages on your head. Make sure you have good navigational links on every page. Place your navigation links together at the top, bottom, left or right of the page. Use tables to precisely align your links and maintain a clean, organized and uniform appearance.
Prove the amount of pressure to keep your main page to anotherpage of your site up to three or four.
Fonts
One of the main components of a Web page is text. The way they display text on your web success will have a big impact on you. This page can look very professional and very unprofessional.
When placing the text on your site is in line with the fonts. In other words, different characters are not all your pages. The standard fonts used on the InternetArial and Verdana. The standard text size is 2. Arial and Verdana are the standard simply because they are the easiest to read on a computer screen.
Headlines, which require a larger font size, are a bit different. A popular headline font used is Georgia, as it displays nicely in the slightly larger font size.
Background and Text Colors
Use caution when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. In addition, always be consistent with your background theme on each page of your site.
Select your colors very carefully, as colors affect your mood and will have an affect on your visitors as well.
Bright colors, such as yellow and orange, cause you to become more cheerful or happy. Colors such as blue and purple have a calming effect. Dark colors, such as brown and black, have a depressing effect.
A good rule of thumb is to use colors based on the type of effect you are trying to achieve. But it is always best for your text fields a white background with black text.
First, take time to educate yourself before you start. I can not stress this point enough. If you do not, honestly just wasting your time. Although it may be a bit 'over time, will be useful in the long term.
(Continued in Part Four)